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MaxDiff Presentation at The 2010 AMA Market Research Conference
This month I will be presenting at the 2010 AMA Market Research Conference in Atlanta, Sept 26 -29, with my colleague Kathryn Korostoff from Research Rockstar. Our session is about Maximum...
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Making The Case For MaxDiff
MaxDiff (Maximum Difference Scaling) is a superior technique for the research of preferences or importance. In our presentation at the 2010 AMA Market Research conference in Atlanta, my colleague...
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